Compare the reader tasks
Look beyond keyword differences. If visitors would expect the same explanation and next step, the pages may overlap substantially.
Preserve valuable material
Combine the strongest useful sections and keep supporting evidence. Do not discard distinct information solely to shorten the URL list.
Plan the transition
Update internal links and map retired URLs to the merged answer. Record before-and-after query ownership where data exists.
Put it to work
A practical next step
Choose one overlapping pair and write the reason to keep separate or merge.
Keep the evidence with the decision.
Save the baseline, the reason for the change and the person responsible for checking it. This makes the work easier to review later and helps your team distinguish a verified improvement from an untested assumption.
This note provides a planning framework. The right implementation depends on your business model, market, website and available records. Where a decision involves scientific interpretation, clinical services or legal status, use the appropriate qualified reviewer rather than treating marketing guidance as approval.
Related agency support
SEO Migration ↗
Review the service scope and use the briefing tool to describe your current situation.