
Package the map
Include old-to-new URLs, redirect rules and the reasons for consolidated pages. Preserve the pre-launch inventory.
Record operational details
Document deployment steps, source location and rollback procedure without placing credentials in public files. Name responsible owners.
Schedule follow-up checks
Monitor errors, indexation and enquiry journeys after launch. Mark unresolved items so they do not disappear when the design project closes.
Put it to work
A practical next step
Create a handover folder with maps, checks, ownership and a dated follow-up log.
Keep the evidence with the decision.
Save the baseline, the reason for the change and the person responsible for checking it. This makes the work easier to review later and helps your team distinguish a verified improvement from an untested assumption.
This note provides a planning framework. The right implementation depends on your business model, market, website and available records. Where a decision involves scientific interpretation, clinical services or legal status, use the appropriate qualified reviewer rather than treating marketing guidance as approval.
Related agency support
SEO Migration ↗
Review the service scope and use the briefing tool to describe your current situation.