Protect useful search paths when the site changes.
A migration should preserve the intent and access of valuable pages. We capture old URLs and performance before a redesign or platform switch, then map them to appropriate destinations.
Start with the right evidence.
Capture organic landing pages, backlinks where available and important user journeys. Agree which pages stay, merge or retire.
A detail worth getting right.
Redirecting everything to the homepage discards context. Each meaningful old page needs the closest relevant replacement or an honest removal status.
What we measure.
Validate redirects, destination content, canonicals and sitemap output. Monitor old and new landing pages together during the transition.
How the engagement takes shape.
We first confirm the business model, market and information available for review. Then we agree a written scope that names the work, the people responsible for approvals and any implementation dependencies.
Research suppliers receive a procurement-focused plan. Licensed practices receive a plan centered on real providers, service eligibility and appropriate enquiries. Scientific, clinical and legal statements go to the relevant reviewers before publication.
Every material recommendation should be inspectable: the affected page, the evidence behind the change and the condition that shows it was implemented correctly. Where access or data is missing, the scope will say so.
Questions about seo migration.
What should we prepare?
Share your website address, business model, target market and the records relevant to the work described above. Use scoped account invitations for access; do not put passwords or confidential health information into a marketing brief.
Is implementation included?
The proposal will distinguish diagnosis, content production and implementation. Platform limitations and review dependencies are confirmed before the engagement starts.
Will this guarantee a search result?
No. The engagement defines deliverables and validation, while rankings and commercial outcomes depend on factors beyond our control.