Practical tools

Think it through.
Then make a plan.

Start with your business information and assumptions. These tools run in your browser and do not send your answers to a server.

01 / Scenario planning

SEO investment planner ↗

Explore break-even scenarios using your own fees, contribution and enquiry assumptions. No traffic or ranking forecast.

02 / First conversation

Prepare and download a structured brief covering your audience, website, market and priorities.