Distinct audiences.
Research-only product information should serve laboratory procurement. Clinical service information should reflect a licensed practice’s actual scope and approved care pathways. We do not treat the two as interchangeable.
Evidence before claims.
Business claims need business records. Scientific statements need appropriate primary references and qualified interpretation. Clinical statements require the practice’s designated reviewer. A disclaimer does not repair contradictory content.
Real authority only.
We do not fabricate reviews, ratings, awards, client results, staff identities or qualifications. Structured data must match visible supported content. Demonstrations must be labeled as examples.
Sources and limits.
Keep source URLs, retrieval dates, exact claim wording and limitations in an evidence register. Correct substantive errors and revisit pages when offers or source material change.
Search expectations.
Google describes domain wording as one relevance factor while limiting excessive exact-match advantage. See its ranking systems guide. No domain, markup type or page count guarantees visibility.
Regulatory context.
The FDA’s Gram Peptides warning letter illustrates how website content can establish intended human use despite research-use labels. Google’s healthcare advertising policy also distinguishes prohibited products and permitted services with conditions. Marketing review does not establish legal eligibility.
Corrections.
Use the briefing page to prepare a correction request identifying the page and the evidence. Contact delivery must be configured before the public launch.