Use clear descriptions
Describe the destination’s useful topic in ordinary language. The reader should know whether it opens a service, guide or document.
Keep it natural
Avoid forcing the same exact phrase into every link. Context and accuracy matter more than mechanical repetition.
Maintain accessible context
Links such as read more can become ambiguous when listed by assistive technology. Include a meaningful topic when necessary.
Put it to work
A practical next step
Review a guide’s links and rewrite anchors whose destinations are unclear.
Keep the evidence with the decision.
Save the baseline, the reason for the change and the person responsible for checking it. This makes the work easier to review later and helps your team distinguish a verified improvement from an untested assumption.
This note provides a planning framework. The right implementation depends on your business model, market, website and available records. Where a decision involves scientific interpretation, clinical services or legal status, use the appropriate qualified reviewer rather than treating marketing guidance as approval.
Related agency support
Internal Linking ↗
Review the service scope and use the briefing tool to describe your current situation.