Find unsupported claims before they become the brand’s voice.
Marketing review checks whether claims have sources, whether sources support the wording and whether the page serves the declared audience. It complements qualified clinical and legal review.
Start with the right evidence.
Separate business statements, scientific statements and clinical recommendations. Assign each category to an appropriate reviewer.
A detail worth getting right.
A study in a cell model does not establish a patient benefit. Copy must preserve the limits of the evidence and avoid implied extrapolation.
What we measure.
Maintain versioned approvals and a source ledger. Revisit content when its underlying offer, evidence or regulatory context changes.
How the engagement takes shape.
We first confirm the business model, market and information available for review. Then we agree a written scope that names the work, the people responsible for approvals and any implementation dependencies.
Research suppliers receive a procurement-focused plan. Licensed practices receive a plan centered on real providers, service eligibility and appropriate enquiries. Scientific, clinical and legal statements go to the relevant reviewers before publication.
Every material recommendation should be inspectable: the affected page, the evidence behind the change and the condition that shows it was implemented correctly. Where access or data is missing, the scope will say so.
Questions about content review.
What should we prepare?
Share your website address, business model, target market and the records relevant to the work described above. Use scoped account invitations for access; do not put passwords or confidential health information into a marketing brief.
Is implementation included?
The proposal will distinguish diagnosis, content production and implementation. Platform limitations and review dependencies are confirmed before the engagement starts.
Will this guarantee a search result?
No. The engagement defines deliverables and validation, while rankings and commercial outcomes depend on factors beyond our control.