Ask for a diagnosis
Request a small example of an observed issue and how it would be verified. A generic promise of links and articles does not establish understanding of your site.
Clarify access and ownership
The business should retain control of its domain, website and analytics. Document what access the agency needs and how it will be removed after the engagement.
Examine the claims
Ask how results were attributed and over which dates. Anonymous screenshots and exceptional outcomes should not become assumptions about your business.
Put it to work
A practical next step
Use a comparison table covering scope, evidence, review roles, ownership and reporting.
Keep the evidence with the decision.
Save the baseline, the reason for the change and the person responsible for checking it. This makes the work easier to review later and helps your team distinguish a verified improvement from an untested assumption.
This note provides a planning framework. The right implementation depends on your business model, market, website and available records. Where a decision involves scientific interpretation, clinical services or legal status, use the appropriate qualified reviewer rather than treating marketing guidance as approval.
Related agency support
SEO Audits ↗
Review the service scope and use the briefing tool to describe your current situation.