Identify the trigger
A changed service, broken source, declining relevant queries or repeated buyer question can justify a review. Record why the page needs attention.
Protect useful elements
Capture current query performance and links before rewriting. Keep the parts that answer the reader’s task well.
Explain meaningful updates
Correct sources, clarify claims and improve navigation where needed. Change the visible update date only when the content has materially changed.
Put it to work
A practical next step
Log the baseline, update reason, edits and a later review point.
Keep the evidence with the decision.
Save the baseline, the reason for the change and the person responsible for checking it. This makes the work easier to review later and helps your team distinguish a verified improvement from an untested assumption.
This note provides a planning framework. The right implementation depends on your business model, market, website and available records. Where a decision involves scientific interpretation, clinical services or legal status, use the appropriate qualified reviewer rather than treating marketing guidance as approval.
Related agency support
Content Strategy ↗
Review the service scope and use the briefing tool to describe your current situation.