Name the central task
A service page can own commercial intent while guides explain specific decisions. Write down the different reader task each supporting guide resolves.
Inspect existing overlap
Compare titles, headings and the questions answered. Two pages with different wording may still compete if their core purpose is the same.
Create contextual connections
Link guides back to the relevant service and to genuinely useful next questions. Avoid automatically linking every article to every other article.
Put it to work
A practical next step
Audit one cluster and consolidate pages that cannot justify a distinct reader task.
Keep the evidence with the decision.
Save the baseline, the reason for the change and the person responsible for checking it. This makes the work easier to review later and helps your team distinguish a verified improvement from an untested assumption.
This note provides a planning framework. The right implementation depends on your business model, market, website and available records. Where a decision involves scientific interpretation, clinical services or legal status, use the appropriate qualified reviewer rather than treating marketing guidance as approval.
Related agency support
Internal Linking ↗
Review the service scope and use the briefing tool to describe your current situation.