Find the duplicates
Compare content and purpose across product variants, campaign parameters and collection paths. Do not assume two URLs are duplicates just because their layout matches.
Choose a relevant destination
The preferred URL should be accessible, indexable and appropriate for the same content. Canonicalizing a useful distinct page elsewhere can reduce its visibility.
Align supporting signals
Use consistent internal links, redirects where appropriate and sitemap entries. Conflicting signals make the intended URL harder to interpret.
Put it to work
A practical next step
Check a sample of canonical targets for status, indexability and matching intent.
Keep the evidence with the decision.
Save the baseline, the reason for the change and the person responsible for checking it. This makes the work easier to review later and helps your team distinguish a verified improvement from an untested assumption.
This note provides a planning framework. The right implementation depends on your business model, market, website and available records. Where a decision involves scientific interpretation, clinical services or legal status, use the appropriate qualified reviewer rather than treating marketing guidance as approval.
Related agency support
Technical SEO ↗
Review the service scope and use the briefing tool to describe your current situation.